So many of our memories are based on smell.
The smell of freshly cut grass.
The smell in the city after it rains.
The smell of home.
Our sense of smell will influence how we make decisions, and how we feel.
Babies can smell their mother.
There is even a realtors trick of baking chocolate chip cookies during an open house to give the place of feeling of home.
There is also the negative, the smell of fear…..
“Scent is our most primitive sense, the closest to the emotional brain.” Isabelle Ramsey Blackstone
Creating memories and feelings based on our sense of smell creates something lasting and tangible.
So find a signature scent, that makes you happy, that defines you, that makes you feel stronger, self assured that make you memorable..
It needn’t (and shouldn’t) be overpowering or too strong, just subtle enough to be present and create a lasting memory.
Fragrance and scent are often used in branding, because anything that creates memories is good for a brand!
So how are you going to make your personal scent, your brand?