10 Tips to looking your best on video

Photo by Josiah Lewis on Unsplash

“G-d looks on the inside, people look on the outside. Make sure the outside is a major reflection on what is on the inside.” Jim Rhon

Sometimes you need to start with the superficial so that people will listen to what you have to say. It’s even more important now with so many people doing video, be it Facebook, Instagram, TikTok or Zoom. We need to catch and keep their attention from the first second. A Princeton University study shows that people make up their minds in as little as 1/10 of a second whether or not they like you. So how do you keep them from swiping left? Here are 10 tips to help you look your best:

  1. Find the best light, natural light is ideal if you can, and make sure your computer is between you and the light so you aren’t in shadow. Use a ring light if you need to.
  2. Make sure you are looking into the camera, and not talking to yourself. A simple trick is to make sure the camera is at or even a little above eye level. Raise your chair or put you phone on a tripod or your laptop on a stack of books. It might feel weird no talking to the person you see on screen, if it helps put a picture next to your camera and talk to it.
  3. Think “smile” it lifts your eyes and makes people like you. check out Mark Bowend just don’t dress like he does.
  4. Sit up straight.
  5. Background, background, background. Simple and uncluttered are the best. Some platforms offer virtual backgrounds. Use them.
  6. Go Neutral. Match you lipstick to the shade on the inside of your lips. The color can be fun, but it shouldn’t clash with your underlying skin tone. Go neutral and matte. Make sure your lips are as symmetrical as you can. Same for a beard, if you happen to have one.
  7. Keep your clothing simple, loud patterns can be distracting. This doesn’t mean you need to wear black, white, or beige I would even recommend going with navy or brown, burgundy, red, purple even turquoise is great as long as it’s not shiny….be wary of green if your using a virtual background, you might end up making yourself disappear.
  8. If you are going to wear color pair it with a neutral, unless your in fashion it doesn’t show up well on the small screen
  9. A simple open neck T-shirt can be dressed up with a suit jacket, again keep the colors simple but easy on the eyes. Avoid yellow, it’s hard to find a good one that will show up well on screen.
  10. Watch your neckline, the camera only shows the upper 1/3 of you body at best..few people look good in crew necks try a square or “u” or a “v” neck or even a turtleneck, a beautiful scarf or interesting tie can make all the difference in how people see you.


You want them to stay and listen to what you have to say.

For a free 15 minute style consultation schedule

Schedule Appointment


One thought on “10 Tips to looking your best on video”

Leave a Reply

Your email address will not be published. Required fields are marked *